Google recently announced that they will be sunsetting Expanded Text Ads (ETAs). Beginning in July 2022, you will no longer be able to create new ETAs or edit existing ETAs in Google Ads.
Although existing ETAs will continue to be shown after the change, we all need to prepare for a world where Responsive Search Ads (RSAs) are the only option for your new ads.
To help you prepare for this change, I will be creating a small library of new scripts that will help you make the most of this transition.
There are still 10 months of runway, so let’s do this: let’s make those RSAs outperform your ETAs!
The first script in this series solves a simple problem: knowing what ad groups do not have an RSA yet and where to best allocate your time in the creation of new RSAs.
The script will check all enabled ad groups in all enabled search campaigns, and:
- for each ad group, it will check if you have at least the minimum number of RSAs enabled (threshold configurable),
- if the ad group does not have the minimum number of RSAs, it is logged in a Google Sheet, and the rows in the sheet will be sorted by the number of impressions of the ad group
- also, if the ad group does not have the minimum number of RSAs, AND if the ad group has had over X impressions during the last 7 days, an email alert will be sent (where X is also configurable).
Stay tuned,
– Nils